To ensure the best results regarding how your logo is displayed on various distribution channels, it’s best to become familiar with (and keep up to date with) industry recommendations regarding logo size and resolution.
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Related: How to Optimise Your Brand Logo For Better Marketing While raster files are beginner-friendly, they can pose problems if you need to blow up your logo for print or size it down for your favicon. Generally, you will want to opt for vector formats when designing your logo because of its scalability. To avoid confusion, measure images intended for online use in absolute pixels.
So, while the concept of 72 DPI worked perfectly in print (where one inch was displayed as one inch), digital screens are becoming slightly more complicated. (This can be the same for colours and focus too.) However, note that the DPI does not always make a difference when looking at images on a screen, as the resolution of the actual screen may make the image appear differently. Most resources will tell you that 72 DPI is the best. Similarly, higher pixel dimensions and higher DPI can cause a picture to become blurred when resized. Pixel size plays an equally important role in the result.įor example, a low DPI and lower pixel dimensions will cause a blurry image when the size increases. Unfortunately, it’s not just pixel density that affects image quality. After all, what better way to ensure a great viewing experience than to condense the details in a file? However, you might have believed that the higher the DPI or PPI, the higher the image quality. The higher the DPI or PPI, the more information within an image, which means you can see more detail, and the picture looks crisper. However, many people (even experts) use the two terms interchangeably, often leading to mix-ups and confusion when discussing the concept of resolution.īut how does the number of pixels in a visual file affect appearance? The best way to avoid this blurriness is to focus on DPI (dots per inch) and PPI (pixels per inch).ĭPI is usually used when discussing printed output, and PPI is used for displays and digital images.
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